Different Types of Retail Outlets in the Concept of Retailing
As the customer is a core part of retailing to satisfy his needs, various combination & permutation are used to make him a loyal customer. So to match his needs & demand, the retailers have come out with various stores or retail outlet formats.
1. Convenience store
This is located close to residential areas so as to make it easy for customers. It offers a limited range of products like groceries, daily needed FMCG products, etc. It is small in size compared to other retail outlets.
2. Chain of stores
A single retailer establishes a chain of stores with its executive’s store design and often offers certain special goods & services. All chains have exclusive store design, selling & promotional plan.
For e.g. Tanishiqu, Tata designer gold jewelry outlet, and Raymond, which offers exclusive suiting & shirting.
3. Franchisee
This is the best way to enter the retail sector. In this type of retail outlet, the store is owned & operated by individuals on behalf of & is licensed by a big supporting organization.
E.g., Pizza Hut, Mac Donald’s.
4. Specialty Store
A specialty store is a shop that caters to one specific retail market. Examples of specialist stores include camera stores, pharmacies, stationers, and bookstores. In other words, a shop that specializes in one breed of products.
5. Departmental Stores
Departmental stores have various departments like cosmetics, stationery, clothing, food products, etc under one roof. Here, every department is treated as a profit center or strategic business unit. These stores are larger in size than convenience stores & specialty stores.
For eg Shoppers Stop, Pantaloon.
6. Super Market
These are bigger than the departmental stores, offering more products like a houseware section, and electronic goods provide more services than the departmental stores.
For eg the Nilgiris brand in the south.
7. Hypermarket
These are very large in size. They provide more parking than supermarkets & departmental stores.
For E.g Big Bazaar.
8. Shopping Malls
It is an arrangement of retail stores & provides the right mix of shopping. Here, retail space is shared by other retailers who operate these retail outlets individually. Such a group of retail outlets in the same building or premises is called a shopping mall.
For e.g S.G mall in Pune, Pyramid Vishal in Mumbai
9. Discount Store
Discount stores differentiated themselves based on low prices & various offers.
For e.g Subhiksha.
10. Factory Outlet
Factory stores are owned & operated by a manufacturer who sells the product directly to the customer at a low price because there is no middleman involved.
For E.g Bata, Raymond, and Nike.