Concept of Managerial Communication & its Importance
Communication itself is a very broad concept of its own. If we focus on communication in simple terms, it’s just receiving and sending messages using a medium. But when we focus on managerial communication,n it is a challenging aspect within itself. Today, each and every organization is facing cut-throat competition, and the basic requirement of the organization from its employees is that they should have a good grab on their communication skills. Communication is a crucial attribute to exchange views, opinions, and attributes within persons, Groups & organizations
“The Art of Communication is the Language of Leadership”
Communication is basically divided into three main criteria: Written, Oral, and Audio-visual. Communication requires the sender to have a strong medium and is completed with a receiver
- Definition
“Communication is a channel by which people can share their messages and emotions. feeling, values, etc With each other.”
- Importance of Communication
Communication is a very important aspect in every organization because each task is
directly or indirectly dependent on the others. The following are certain points related
to importance.
1. Sharing of information
Information consists of different kinds of messages, letters, assignments, and audio-visual which has to be shared with the different departments in the organization to discuss important issues and to circulate different messages to outsiders even.
For Eg– Signs of No Smoking, Mobiles Switch off are displayed in the central part of an organization
2. Persuasion
It is a skill by which the sender can make the receiver understand what exactly the information is about.
For Eg To sell any product effectively to the customer, persuasive communication skill is very important for a salesman
3. Motivation –
It plays a very crucial role in the organization, which encourages the employees to increase their work efficiency
For eg, Complimentary letters were given to employees for their performance.
4 Coordination
All activities are coordinated inter-departmentally, so smooth communication is very important.
5. Decision making
No doubt decision is always taken by top management, but it has to be taken with the involvement of middle-level management also, so that the decision can be accepted by employees & workers easily
For eg. –Involvement of departmental heads during the top management meeting
6 Giving Orders
An order is an autocratic kind of communication that flows from top to bottom and is used as a tool to improve employees’ behavior
For Eg– Giving a written memo to employees if they continuously misbehave in an organization
7. Suggestion –
It is a free kind of communication where there is no need for any expertise
For eg, Suggestion boxes in an organization.
8. Increase employee morale–
The morale of employees can be increased by continuous appreciation of their performances
for eg– Word of appreciation for achievement Monthly, quarterly, or yearly.
