Social Media Marketing
Social media marketing is a powerful tool irrespective of the size of any business to reach prospects and customers. Today most customers are interacting with various brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out. Marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Process of Social Media Marketing
1. Analyze your present Social media Present
Before you start with social media, take a quick look at where you are. A few areas to consider when auditing your business’s social media presence are:
- Which networks are you currently active on
- Are your networks optimized (photo and cover images, bio, URL, etc.)
- Which networks are currently bringing you the most value
- How do your profiles compare to your competitors’ profiles
2. Take a look at your Present Customers
Focusing on the present customers is an essential part. For example, if you identified your target market as parents it would be like the parent that lives in India, is between 30 and 50 years of age, earns over 70,000, and primarily uses Facebook you get a clear idea
3. Create A Social Media Mission Statement
Your social media mission statement will drive your future actions, so make sure you put some thought into it. This statement will make it clear exactly how you plan to use your social media presence and should reflect your brand identity. Keep in mind your ideal customer when trying to create this statement.
4. Identify Key Success Metrics
It is very important to find out success metrics not just talking about gaining more followers but even necessary to focus on making money. After all, it is hard to rationalize spending time and money on something that isn’t improving the bottom line.
A few metrics to consider measuring are:
- Conversion Rate
- Time Spent on Website
- Reach
- Brand Mentions
- Sentiment
- Total Shares
5. Create an Engaging Content
There are many businesses that jump straight to this step. several vital steps are needed to take before you start creating engaging content to share on your social media channels. Like you need to focus on
- Images
- Videos
- Blog Posts
- Company News
- Infographics
- eBooks
- Interviews
6 Invest Wisely in any Social Media Tool
Most marketers have different tools to boost their productivity but without tools, marketers would face constant problems. When it comes to social media, having a social media management tool allows you to scale your efforts with ease. One of the main benefits of a social media management tool is the ability to schedule posts ahead of time.
7. Need to Analyse Activities
This may be the most important step when it comes to succeeding on social media. Even the best social media marketers rely on trial and error. It might seem basic but tracking your results, and analyzing the data is very important. Every previous step should be re-evaluated after you have had time to analyze the results of your marketing efforts.
